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Email marketing isn’t dead—it’s still one of the most cost-effective ways to connect with your audience. But let’s be honest: most inboxes are overcrowded, and people are picky about what they open. So if you’re thinking about starting a newsletter, here’s how to do it right.
1. Make It Easy to Subscribe
Place signup forms where your audience already hangs out—your homepage, blog, or social media. Keep the form short and simple. The easier it is, the more likely people will subscribe.
2. Set Expectations
Let subscribers know what kind of content you’ll send and how often. Whether it’s weekly tips or monthly updates, clarity builds trust and reduces unsubscribes.
3. Send a Welcome Email
This is your first impression. Use it to thank subscribers, remind them why they signed up, and maybe even include a freebie or exclusive content.
4. Design to Match Your Brand
Use your brand’s colors, fonts, and tone. A consistent visual identity makes your emails feel familiar and professional.
5. Make It Easy to Scan
Break up long text with short paragraphs, subheadings, images, and clear CTAs. Mobile users especially appreciate clean design and quick reads.
6. Segment Your Audience
Send the right content to the right people. Segment by location, behavior, or interest to keep things relevant and personal.
7. Stick to a Schedule
Inconsistency kills engagement. Whether it’s weekly or monthly, pick a frequency you can maintain and stick to it.
8. Edit and Test
Proofread your emails. Test across devices and email clients to ensure everything looks great and functions well.
9. Follow the Rules
Know your CAN-SPAM laws. Always include an unsubscribe link, and only email people who gave permission.
10. Track Performance
Open rates, click-throughs, and unsubscribes tell you what’s working and what needs improvement. Use these insights to grow smarter.
✅ Bottom Line:
Only start a newsletter if you have something valuable to say. Respect your audience’s time and inbox, and focus on delivering content that informs, entertains, or inspires.
