Make Your Article 90% More Clickable — In Just 2 Steps

How to attract more readers instead of endlessly chasing them

Let’s be honest: writing a good article is one skill — but getting people to actually click on it? That’s a whole different game.

Writers often pour hours, even days, into crafting a thoughtful piece… only to post it and hear nothing but crickets.

The content is great. The insights are valuable. So why is no one reading it?

Because two crucial elements are often ignored.

Let’s break them down.

1. The Title: Your First and Most Important Impression

You only get one shot at making someone stop scrolling. And that shot is your headline.

This is where most writers mess up. They either go too bland or swing too far into clickbait territory.

Yes, clickbait might work for a while, but platforms like Medium (and most readers) are smart now. They’ve been burned by empty promises.

So, instead of tricking readers, entice them.

Here’s how to make your titles truly clickable — without being misleading:

• ✅ Keep it short and clear — Simplicity beats complexity.
• ✅ Use plain, powerful language — No jargon, no fluff.
• ✅ Spark curiosity — Hint at value without giving it all away.
• ✅ Address a pain point — Mention the reader’s problem upfront.
• ✅ Deliver on the promise — If your title offers a solution, your article must follow through.

📌 The key is to build trust with your titles, not betray it.

2. Visual Hooks: Because the Brain Loves Pictures

The human brain processes visuals 60,000 times faster than text.
That’s why strong visual elements can drastically boost your article’s engagement.

Here’s what you can do:

• 🖼 Use a compelling feature image — Make sure it relates to the article. No generic stock photos.
• 📊 Add visual structure — Break content into digestible parts using subheadings, bullets, and bold text.
• 📈 Include charts, infographics, or screenshots when relevant. They not only break monotony but also reinforce your message visually.

Your formatting and layout play a huge role in readability. A wall of text turns people away. A well-structured article invites them in.

In Summary

Writing the article is just the beginning. If you want people to actually read it:

1. Master your title — Make it clear, curiosity-driven, and problem-focused.
2. Use visual structure — Make your content easy on the eyes and brain.

Stop chasing readers. Make your article magnetic enough to pull them in.

Because even the best ideas fall flat if no one clicks on them.