“The Wrong (and Right) Way to Plan Your Next Launch
by We’ve all seen those flashy success stories — “I had a $50k/$100k/$1M launch!” It’s a flex, no doubt. But here’s the thing: for most products or services, the actual launch isn’t the most important part. In fact, putting too much emphasis on the initial launch can leave a lot of money on the table and hurt your long-term revenue potential.