Why “Prebiotic” Sodas
by Marketing buzzwords fall flat, says a microbiome scientist
The newest trend in health-focused fizzy drinks is all about gut health—or so the packaging says. Brands like Poppi and Olipop have exploded in popularity, especially on social media, boasting slogans like “Supports Digestive Health” and “Prebiotics for a Happy Gut.” From viral TikToks to high-profile Super Bowl ads, these beverages have positioned themselves as the smarter, healthier soda alternative.